Digital Merchandising
READY TO COMPETE IN TODAY’S MARKET?
Level up your dealership & marketing experience with Digital Merchandising from JF Commercial. Our comprehensive vehicle digital merchandising service options include inventory photography, walkaround videos, custom vehicle descriptions & overlays, paid video ads, and paid short format video ads. Get ready to boost your brand awareness, increase customer engagement, and improve customer satisfaction with our powerful services. With our Digital Merchandising services, you can take your dealership to the next level!
90% Of shoppers consider photos extremely important
Inventory photography
Make your inventory stand out! Get more clients with our full wraparound photo shoot service. We'll highlight your vehicle's best features, making it easier for your potential customers to make their buying decision. Get an average of 35-40 photos, we have found this is the ideal range of images to attract customers. Our web-optimized photos will keep load times low, improve vehicle ranking, increase vehicle interest, drive more leads, and help you close more deals!
76% OF SHOPPERS ARE OPEN TO BUYING A CAR COMPLETELY ONLINE
Free up time to focus on sales
walkaround videos
Video walkarounds are an essential vehicle sales tool. Having videos will not only help you dramatically increase your leads, but also streamline your sales process. Avoid confusing customers with descriptions over the phone and instead, show them your vehicle. A video walkaround is a comprehensive video of the entire vehicle, highlighting standout features inside and out. A typical walkaround video will run 2-3 minutes to optimize viewer retention and to also create enough interest for customers to send in a lead. The used car market is incredibly competitive, and it is no longer enough to simply list a vehicle. Customers are asking for more information upfront and are visiting fewer dealers. Give us a call to day and start getting more leads!
- SHORTEN YOUR SALES CYCLE
- SCHEDULE MORE TEST DRIVES
- IMPROVE CUSTOMER SATISFACTION
vehicle descriptions
Photos and video alone are simply not enough to successfully market your vehicles. A well-rounded merchandising strategy should include a well-written vehicle description. Low-quality descriptions make it difficult for customers to make a decision to move forward, or just flat out confuse customers. A well-written vehicle description will help improve your vehicle's ranking on websites like AutoTrader, Cargurus, CarFax, Cars for Sale, and more. It will also help spark the ownership process in customers minds. Having a great vehicle description is like having a sales person that doesn't sleep. Which will, ultimately, help you generate more leads!
- INCREASE CUSTOMER ENGAGEMENT
- IMPROVE VEHICLE RANKING
-SELL YOUR CAR 24/7
Free up time to buy inventory
custom vehicle overlays
The icebreaker of the car shopping experience! Our vehicle overlays are customized to be inline with your dealers' branding, are clean, and are great at capturing customers' attention. While there are plenty of free overlay options available, most are clunky, difficult to customize, or simply outdated. Our overlays are customizable to your needs and require absolutely no work from you to have them created. We handle all the heavy lifting, so you can continue closing deals.
- GET NOTICED FIRST
- INCREASE LISTING VDPs
- INCREASE CUSTOMER TRUST
video ads
Increase brand exposure, and promote current sales events, or holiday promotions with video ads. Video ads are perfect for your social media marketing strategy, content marketing on YouTube, or as an addition to your dealership's website. With over a million videos uploaded to YouTube every day alone, you need an advertising strategy that conveys your brand's message in a compelling way. The average video length will be between 30-60 seconds to optimize viewer retention and increase follow through. We can create longer 3-5 minute content videos that are geared more towards building an audience.
- STAY FRONT OF MIND FOR NEW AND EXISTING CUSTOMERS
- IMPROVE BRAND AWARENESS
Free up time to grow your business
short format video ads
Short-format videos are an increasingly popular form of content marketing. In fact, YouTube Shorts receives 15 billion views per day. YouTube also has 2 billion monthly active users, which is a really large potential audience for your dealership. If you are looking for a great way to advertise your inventory of cars, trucks, or sport utility vehicles, short format videos can be a great way to promote your vehicles and reach new customers!
- INCREASE YOUR REACH AND GET IN FRONT OF BUYERS WHERE THEY ARE SPENDING THE MOST TIME.
- SHORT FORMAT VIDEOS ENCOURAGE VIEWERS TO KEEP WATCHING YOUR CONTENT.
Inventory
Photography
A complete wraparound of the exterior of a vehicle along with a comprehensive representation of the interior of the vehicle. We will also highlight any standout features that customers might be searching for. We can typically provide an average of 35-40 finished images. From our experience, this is the optimal range of images to capture customers' attention and drive leads.
$85/Per vehicle (PV)
Video
Walkaround
We will create a comprehensive walkaround video of each vehicle, which will include a full 360 view of the exterior and interior of the vehicle. We will also highlight any standout features customers might be searching for. Most videos will average 2–3 minutes. These videos are intended to encourage customers to submit a lead to schedule a test drive or to inquire about more information. These videos are also a great addition to your social media marketing.
$95/ PV
*$135/ PV Photos & Video
Custom Vehicle
Description
It’s not enough to have great pictures and a video. A well-rounded vehicle merchandising strategy must be implemented in order to stand out from today's competition. This includes the necessity for a compelling vehicle description that will not only encourage customers to send in a lead but a description that will also rank well on sites like AutoTrader, Cargurus, CarFax, Cars For Sale, Facebook Marketplace, Craigslist, and more.
$25/ PV
*$150/ PV Photos, Video, Description
Custom Vehicle
Overlay
A great custom vehicle overlay is the icebreaker of the car shopping experience. There are plenty of free overlay options available, most of which are created as a one size fits all solution, are typically clunky and difficult to customize, or are simply outdated. Our custom overlays are designed to be a clean, attention-grabbing hook that is consistent with your dealership's branding.
$20/ PV
*$160/ PV Photos, Video, Description, & Overlay